It is important to keep in mind that the Northeast media market is highly competitive. Only events or initiatives that are truly unique or pathbreaking will warrant coverage. There are typically dozens of interesting events at Harvard University every day, and Harvard is only one of approximately 100 colleges and universities in the greater Boston area.
- If you are hoping to get journalists to attend your event, try to schedule it on a weekday after 10 a.m. and before 3 p.m. Anything later than 3 p.m. begins to push up against daily newspaper and TV broadcast deadlines.
- A “media advisory,” not a press release, is the best thing to send to journalists prior to an event. Shorter than a press release, a media advisory provides the most basic facts: the who, what, when and where associated with your event.
- The Office of Communications does not have the resources to pitch individual news stories for student groups, except in unique cases involving a major campus-wide event or initiative. We will assist you by providing guidance and media contact information to meet your needs.
For assistance of questions about media relations, please contact the HLS Public Information Officer.